Since my blog started, subscribers have been given two options consisting of either a daily or weekly subscription. Any blog post in the pipeline goes out daily at 2:00 p.m. CT for daily subscribers while all blog posts in the pipeline go out on Wednesdays at 2:00 p.m. for weekly subscribers. Beginning next week, all subscriptions are moving to weekly (but there’s a way to sneakily keep it daily…see below).

There are several reasons for this.

First, I have been averaging about 5 posts per week, or one per weekday on average. There will be times in the future where I may blog far less in a particular week (I live on a lake and boating/fishing season is coming soon!), but I’ve already heard from a couple of people that they have trouble keeping up with emails on a daily basis and are switching to the weekly subscription.

Second, most people are already on the weekly schedule where they only have to deal with one email a week and can choose to read only the posts they feel are relevant to them.

Third, and the main reason, I’m cheap. This blog is a labor of love. I don’t get paid for it and it’s free. In fact, as explained on the “Writing” page of my web site, the blog subscription is not only free, but you are free to reprint or otherwise use my posts (unedited and with proper attribution as outlined on the “Legal” page of the web site) anyway you see fit without prior approval. You can reprint them on your web site, use in seminars and webinars, reprint in publications and communications with customers, Share on social media like Facebook and LinkedIn, etc.

I use a FREE WordPress MailChimp add-on to email links to new blog posts. The free version of MailChimp has two limitations: (1) maximum 2,000 subscribers, and (2) maximum 12,000 emails per month. When I get to 2,000 subscribers, I’ll be forced to upgrade to a paid version. That’s fine and I’ll do that when the time comes. The current obstacle is the monthly email limit. For example, if I had 2,000 subscribers with daily subscriptions and sent out 5 blog posts a week, that would come to over 40,000 emails a month, WAY over my free monthly limit. This explains the move to a weekly subscription.

So, what do you need to do? That’s easy…nothing. If you’re already a weekly subscriber, you’re all set. If you are a daily subscriber, we’ll move you to weekly behind the scenes. If you have any questions or comments, shoot me an email to Thanks for your understanding.

P.S. Sneaky way to keep the posts kind of daily…even though all subscribers will now get a weekly email digest on Wednesdays at about 3:00 p.m. of posts from the past week, that doesn’t mean I’m only posting on Wednesdays. I still plan to post at varying times throughout the week and when I post, they go live immediately. So, visiting the web site home page daily is effectively the same as getting a daily email except that there will undoubtedly be days when nothing new is posted. If you want to try that, you might just set up an Outlook or other calendar reminder with a link to the home page and set it to come up daily, M-F, M/W/F, or whatever recurring time frame you prefer. Then, when the reminder pops up, just hit the link and see what’s new.

And don’t forget that you can repost blog articles on social media by simply clicking one of the icons AND, unless indicated otherwise, you are free to reprint the articles with the proper attribution spelled out on the “Legal” page. I’ve had a couple of people ask me about reprinting the articles WITHOUT ATTRIBUTION. I’m considering that for a modest fee…if interested email me at

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Bill Wilson

Founder at
One of the premier insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Virtual University; Retired Assoc. VP of Education and Research from Independent Insurance Agents & Brokers of America. Reprint Request Information