We’ve all read articles and attended seminars and webinars that explain why using social media can be critical to your marketing success. But can it be detrimental? Below is a Facebook screenshot where the carrier’s account is dominated by people bashing the company with one anecdotal rant after another. At some point, could it be time to stick with the hundreds of millions you spend on advertising and abandon a marketing channel that seems to provide little more than a platform for your (alleged) customers (or competitors) to bash you?
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