I just read an article that referenced a ‘study’ that said that only 11% of ‘people’ find insurance agents and brokers to be trustworthy. I’m reminded of a couple of quotations: “Torture numbers and they’ll confess to anything” and “The Devil can quote scripture to suit his purpose.” That’s why I don’t put a lot of stock into articles and ‘studies’ that appear to be solutions (or conclusions) in search of problems.
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With very few exceptions. the ISO Personal Auto Policy covers most business use of private passenger autos, pickups, vans, and trailers. However, there are non-ISO policies that do not. Caveat emptor. Auto insurance is NOT a commodity.
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Do you believe that most insurance industry advertising wrongly leads consumers to believe that insurance is a commodity differentiated only by price? If so, should something be done about it? If so, what? Learn what one NY insurance agent is doing about it….
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Personal lines insurtechs say they can sell you a policy in 60 seconds. Now traditional insurers are claiming they can sell you a commercial lines policy in 5 minutes. What’s the hurry?
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The industry needs disruption and can benefit greatly from technology, but not the kind being offered by most of the insurtechs I’ve looked at. Everyone knows the U.S. has a great need for rebuilding infrastructure. If we let the equivalent of insurtechs do it, they’d be rebuilding bridges with matchsticks.
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Beginning in April, you will have two options for a 12-hour series of webinars based on the book “When Words Collide: Resolving Insurance Coverage and Claims Disputes.” One option is less expensive and includes access to dozens of other webinars but provides no CE credit. The other option is slightly more expensive but includes CE credit in a number of states. Choose the one that works best for you.
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Adjusters in two different claims have said that a claim is covered and are prepared to cut checks, but the agent in each claim knows the adjuster has overlooked a relevant exclusion. What should the agents do? What would legendary claims detective, Ace Insura, do?
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Why does the vast majority of insurance advertising focus on being funny? I understand that you want a TV commercial that gets the audience’s attention and is memorable, but does it have to attempt to be silly or hilarious to do that?
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BONUS! Purchasers of this book get a free PDF download of my book “QuoteNotes: The Ultimate Quotational Reference System and Authoring Tool for Professional Speakers and Writers” endorsed by Zig Ziglar and Brian Tracy. This is an indexed and cross-referenced compilation of my 1,500 favorite quotes and includes a section on how to use quotations in your speaking and writing.
To get BOTH books at a discounted price, click the book cover or CLICK HERE.