Category: Opinion

The REAL Customer Experience

by Bill Wilson | Dec 5, 2018 | Opinion | 1 |

PLEASE read this article which details one family’s insurance claim experience following the Paradise, California wildfire.

Shopping for Insurance…We Have Met the Enemy and He Is Us

by Bill Wilson | Nov 2, 2018 | Opinion | 2 |

How do you “shop smart” for insurance to “get the protection you need”? According to one regulator, you just get some online quotes and “yes, it’s that simple.” Sorry, but no it isn’t.

What’s So Funny?

by Bill Wilson | Sep 25, 2018 | Opinion | 2 |

A consumer asks, “Why do all of these insurance companies try to out-funny each other in their TV ads?” Why, indeed?

Fast, Easy and Cheap

by Bill Wilson | Sep 15, 2018 | Homeowners, Opinion | 1 |

A online insurance premium comparison web site did an “experiment” quoting renters insurance at ten web sites. The “winners” were insurtech startups that provided quotes in about 1 minute. But what might consumers get, or not get, in exchange for fast, easy and cheap?

My First Auto Claim in 50 Years

by Bill Wilson | Aug 13, 2018 | Opinion, Personal Auto | 8 |

Are your carriers streamlining their auto claims processing by using phone apps? How accurate are they? How have they improved the “customer experience”? Here’s my story….

The Problem With InsurTechs

by Bill Wilson | Jul 25, 2018 | Opinion | 2 |

Too many insurtechs are selling “fast, easy, and cheap” wrapped up in a shiny technology package. What are you selling?

Just Quoting “Apples to Apples”…Really?

by Bill Wilson | Jul 7, 2018 | Miscellaneous, Opinion | 3 |

Do you “counsel and sell” insurance or simply “rate and write” based on an apples-to-apples comparison of existing and quoted coverage? If it’s the latter, why does the prospect need you?

The purpose of insurance is…

by Bill Wilson | Jun 27, 2018 | Issues, Miscellaneous, Opinion | 1 |

In my recently published book, “When Words Collide: Resolving Insurance Coverage and Claims Disputes,” I include a section on the Top 10 policy interpretation doctrines, including Doctrine #4: The purpose of insurance is to insure.

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