Here’s an article that I can’t read fully because it requires a subscription. Maybe you have one.

This is the quote in the article from an insurtecher that caught my eye:

“I was told that I needed to buy general liability and property insurance. I thought that I could go to a website and buy it very quickly because I didn’t want to spend so much time with it.”

That’s rather like someone saying:

“I was coughing up blood and was told I needed to get my condition examined and treated. I thought that I could go to a website and do that very quickly because I didn’t want to spend so much time with it.”

While one’s financial health may not be as important as physical health, there is a mental health aspect in addition to the possibility that someone could lose much of what they own and/or earn over the next 20 years by being so focused on fast and easy (aka “customer experience” or convenience) and completely oblivious to what is at stake and the importance and value of full, professional consultation and treatment.

In my book “When Words Collide: Resolving Insurance Coverage and Claims Disputes,” I talk about the two fundamental premises for the insurance industry:

  • The purpose of insurance is to insure.
  • The mission of the insurance industry is to assist individuals, families and organizations in minimizing their exposures to serious or catastrophic financial loss.

Why do so many insurtechs not understand these simple and essential premises?

Photo by cplbasilisk

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Bill Wilson

Founder at InsuranceCommentary.com
One of the premier insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Virtual University; Retired Assoc. VP of Education and Research from Independent Insurance Agents & Brokers of America. Reprint Request Information

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