I love Southwest airlines. To borrow a phrase, “Southwest for life.” As just one illustration, several years ago I deplaned from a Southwest flight on my way to a connecting flight when I realized that I didn’t have my pocket planner which had my next boarding pass in it (not to mention what I was supposed to do for the next few months).

I ran back to my original aircraft which was about to board passengers for its next destination. I told the gate attendant my problem and she went on board to see if she could find my planner and boarding pass. Unfortunately, it wasn’t there. So, she sent me to the counter at the next gate.

The gate attendant there began to make phone calls and, in short order, she sent me on my way to my next departure gate. One of the flight attendants on my prior flight had found my planner and boarding pass and, even though this was her final destination (and I’m sure she was tired), she had walked my planner to another terminal and left it at my next departure gate.

I have many stories of customer service like this from Southwest airlines. I’ve also blogged about similar experiences while staying at a Ritz Carlton hotel. So, what does this have to do with Krulak’s Law and who is Krulak?

I first read about Krulak’s Law in Seth Godin’s book Linchpin: Are You Indispensible and was reminded of that in Seth’s recent blog post entitled The $50,000 An Hour Gate Attendant…take a minute and read the blog post. He further explains Krulak’s law in this earlier blog post.

Is Krulak’s Law inculcated in your shop? Does your culture empower $50,000 an hour frontline staff?

Photo by University of the Fraser Valley

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Bill Wilson

Founder at InsuranceCommentary.com
One of the premier insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Virtual University; Retired Assoc. VP of Education and Research from Independent Insurance Agents & Brokers of America. Reprint Request Information