Ed Higgins is an insurance agent in New York. Ed is on a mission and momentum is building. A primary focus of Ed is on industry advertising, something I’ve blogged about many times, including:

In the current issue of Insurance Advocate, Ed spells out the issues and his mission:

Agents Let’s Get It ‘Out There’ Now

Here is the white paper that started it all:

Saving the Consumer

Is it time for regulatory oversight on industry advertising that leads consumers to believe to their detriment that insurance is a commodity differentiated only by price? Such regulation applies to pharmaceutical advertising. Should one’s financial health be viewed in the same light as their physical health?

If you have an opinion, please join the discussion on my LinkedIn Pulse article:


Saving the Consumer LinkedIn Discussion



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Bill Wilson

Founder at InsuranceCommentary.com
One of the premier insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Virtual University; Retired Assoc. VP of Education and Research from Independent Insurance Agents & Brokers of America. Reprint Request Information