In a recent Coverager newsletter, the following tweet was posted:

Why, indeed?

Of course, one purpose of advertising is to make a commercial memorable so the product or organization may be recalled at the time a buying decision is being made. But is comedy an appropriate means of accomplishing this in an industry where the value of what is purchased is often only revealed at a time of great tragedy?

There is nothing funny about what our products and services are designed to do. Our industry exists to assist individuals, families and organizations in minimizing their exposure to serious or catastrophic financial loss.

So why not make THAT memorable?


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Bill Wilson

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One of the premier insurance educators in America on form, coverage, and technical issues; Founder and director of the Big “I” Virtual University; Retired Assoc. VP of Education and Research from Independent Insurance Agents & Brokers of America. Reprint Request Information