For the past 4-5 years, we have seen report after report from “experts” ranging from McKinsey to A.M. Best predicting the imminent demise of the insurance agent. For the past 1-2 years, we’ve been increasingly pummeled with the hype and hyperbole that has been churned out by so-called industry “disrupters.”
It’s become virtually impossible to read an industry publication, newsletter or blog that does little more than indiscriminately regurgitate, without question or challenge, the escalating avalanche of self-serving press releases from these research firms, start-ups, and data analytic vendors.
And the common theme is that insurance is a commodity which can be marketed as a “1-Click” Amazon.com purchase by new venture-backed start-ups who are “revolutionizing” the industry and causing the mass extinction of the insurance agent.
Is this fact or fiction?
On April 12, I’ll be presenting a webinar for the CPCU Society called:
The Reports of My Death Have Been Greatly Exaggerated
Commoditization, Disruption and the Imminent Death of the Insurance Agent
If you are a member of the CPCU Society, this webinar is absolutely free. If you are not a CPCU member, you can email MemberResources@theinstitutes.org to register for a fee. I’m not positive, but I think the price is $79 for an individual or $189 for a group.
For more details on the program content and to register, CLICK HERE.
Photo by The Sales Whisperer
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